Bharti Airtel - Hit hard by JioPhone
- Bharti Airtel's arch rival Reliance Jio reported a strong set of results for 2QFY19. EBITDA increased 13.5% q-o-q and EBITDA margin stood at 38.7%. Net profit was Rs6.8b.
- Reliance Jio achieved a huge net addition of 37m subscribers driven by its Monsoon Hungama offer, which allows customers to trade-in any old phone for new JioPhone 1 by putting up refundable security deposit of Rs501 and paying Rs594 for a recharge plan of unlimited voice & data for six months (Rs99 per month). The promotion was undertaken to clear the inventory build-up for JioPhone 1. Subscriber base has expanded 82% y-o-y to 252m, the third-largest in India. ARPU was stable at Rs132 (Bharti: Rs105). Data usage per subscriber per month improved 3.8% q-o-q to hit 11GB.
Reliance Jio developed JioPhone 1, an inexpensive, web-enabled 4G feature phone targeted at the masses.
- It costs zero for customers as the security deposit initially, set at Rs1,500, is refundable after three years. Customers have to commit to a minimum top-up of Rs49 every month.
- JioPhone runs the proprietary KaiOS operating system and provides access to popular apps, such as YouTube, Facebook and WhatsApp. Customers can make free calls using VoLTE technology.
JioPhone 1 is the top-selling feature phone in India.
- JioPhone 1 will soon make way for JioPhone 2. JioPhone 2 has a 2.4-inch display and a full QWERTY keyboard, reminiscent of the BlackBerry. It went on sale since 16 Aug 18 at the price of Rs2,999 (US$41). JioPhone 2 was immensely well received and is already out of stock.