Sales grew by 9% year-on-year to US$408.7m and gross margin recovered to a high rate of 8.2% in 2Q18. The last time Serial’s gross margin exceeded 8% on a full year basis was in 2014. Hence, the group’s efforts to streamline its consumer products business and to improve the efficiency of its electronic components distribution business have borne fruit.
In our forecasts, we project gross margin of 7.44%. We now expect group gross margin to exceed our forecast for the full year, as the margin recovery sustains over the rest of 2018.
Source: Tayrona Financial Research - 17 Aug 2018
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