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StarHub - Going For An Apple Crumble In 4Q14

kiasutrader
Publish date: Thu, 06 Nov 2014, 11:34 AM
StarHub's 9M14 results  sprang no surprises with extended YoY falls  in both  service  revenue  and  core  earnings.  We  expect  4Q14  service EBITDA margin to fall 3-4ppts QoQ on higher SAC, albeit likely to trump management's low-balled 32% guidance. StarHub remains a NEUTRAL(<1%  upside  to  our  unchanged  DCF-based  TP  of  SGD4.20),  given  the challenging  broadband  and  mobile  prospects.  The  stock  is  well supported by a 5% dividend yield and capital management prospects. 
In  line.  StarHub's  9M14  core  earnings  of  SGD97.7m  (-4%  YoY/+4% QoQ) formed 74% of our forecast and 75% of consensus.  
Key highlights.  StarHub continued to face competitive headwinds in its legacy broadband business, wth price discounting activitie s pulling down average  revenue  per  user  (ARPU)  to  a  record  low  of  SGD35  (-20% YoY). Broadband revenue fell 17% YoY in 3Q14 (-16% YTD) and was a key  drag  to  overall  service  revenue  (-0.6%  YoY),  notwithstanding  the steady  growth  of  its  pay-TV  (+2%  YoY)  and  enterprise/fixed  network business  (+3% YoY).  The percentage  of postpaid mobile subs on tiered plans  widened  to  59%  (22%  exceeded  bundled  allowances),  with  the benefit of  its 1  Jul's  re-pricing for  re-contracting  and new subs driving a 4% QoQ increase in postpaid revenue.  
4Q14 EBITDA squeeze. We expect subscriber acquisition cost (SAC) to accelerate  in  4Q14,  driven  by  seasonally  stronger  marketing  activities and  the  full  quarter  impact  of  the  iPhone  6  launch.  StarHub,  however,believes  the  pressure  on  broadband  ARPU  is  likely  to  ease  going forward,  with  the  industry  shifting  its  focus  away  from  pricing  to bandwidth/speed offers.    

Forecast  and  risks.  Management  has  reaffirmed  its  earlier  guidance. We  make  no  changes  to  our  FY14/FY15  forecasts  and  introduce  our FY16 numbers. The key risks to earnings are:  i) stronger-than-expected mobile and broadband competition, ii) higher-than-expected capex, and iii) lower-than-expected tiered data adoption.  
Maintain  NEUTRAL  based  on  SGD4.20  TP  (WACC:  7%).  StarHub's attractive dividend yield of 5% provides a key share price support.  We prefer M1 (M1 SP, BUY, TP: SGD4.30) for exposure to the sector. 











 
Source: OSK-DMG
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