Singapore Stock Market News

Consumer staples - ending the "love" affair

StockFanatic
Publish date: Thu, 05 Sep 2013, 12:05 PM
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Asian consumer staples are not cheap and will de-rate in both absolute and relative terms over the next 12 months. They trade at an 80% PE premium to consumer discretionary stocks- close to an all-time high - yet generate a lower return on equity on comparable long term earnings growth basis. Macroeconomic uncertainty has clearly played a large part in supporting defensive over cyclical consumer stock multiples but this tailwind is moderating.

Many consumer staple stocks are not priced for disappointment while many consumer discretionary stocks need only less bad news to trade significantly higher. We believe the risk-reward favors buying discretionary and selling staples.
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