Singapore Stock Market News
SingTel - playing BPL for keeps
StockFanatic
Publish date: Fri, 28 Sep 2012, 10:58 AM
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We think SingTel is looking to retain its broadcast rights to the
Barclays Premier League (BPL) but on a non-exclusive basis in order
to compel viewers to sign up instead of cross-carrying over. SingTel
still needs the BPL to complete its football line-up.
The Premier League will not price
exclusive and non-exclusive
broadcast rights very differently to
maximise revenues, in our view. The
risk of StarHub overpaying is low as
we believe its aggressive spending
appetite has not changed much over
the years. The sector is a Neutral
with StarHub (Outperform) our top
pick for its potential dividend upside.
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