Singapore Stock Market News

SingTel - playing BPL for keeps

StockFanatic
Publish date: Fri, 28 Sep 2012, 10:58 AM
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We think SingTel is looking to retain its broadcast rights to the Barclays Premier League (BPL) but on a non-exclusive basis in order to compel viewers to sign up instead of cross-carrying over. SingTel still needs the BPL to complete its football line-up.

The Premier League will not price exclusive and non-exclusive broadcast rights very differently to maximise revenues, in our view. The risk of StarHub overpaying is low as we believe its aggressive spending appetite has not changed much over the years. The sector is a Neutral with StarHub (Outperform) our top pick for its potential dividend upside.
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