This article is for education purposes only, and not to be taken as advice to buy/sell. Please do your own due diligence before committing to any trade/investment.

Did you just return from your summer holidays?

The gym that I visit has been frighteningly void of gym goers for the past two weeks.

And despite the reopening of borders, I think that companies in the health and fitness industry are doing extremely well.

So, let’s dissect one company in the health and fitness industry today – Lululemon Athletica.

Brief History of Lululemon Athletica

Source: info.lululemon.com/about/our-story/history

Founded in 1998 as a retailer of yoga related wear, Lululemon Athletica quickly expanded to other sports wear.

It had found success and soon expanded the number of stores.

However, the company was also riddled with controversies, namely for being misleading and the poor quality material it used in its yoga wear.

Did they affect the company’s financial health?

Let’s find out in the next section.

Business Model and Financials

Source: tradingview.com

To tell if Lululemon Athletica is financially healthy, let’s have a look at its total revenue (blue bar) and net income (yellow bar).

Without the need to look at the numbers of its total revenue, you can tell that it has been rising every year.

The largest jump in its total revenue came in 2021 where it had jumped by 42%!

Has its net income kept up with the company’s explosive growth?

Unfortunately, no.

Is this weighing on its share price?

Let’s head over to the next section to find out.

Technical Analysis on Lululemon Athletica (NASDAQ: LULU)

Should you be on the lookout for buying opportunities?

Should you be buying its shares now?

Without the need of plotting your trendlines, support and resistance lines, and more, the answer is… Yes!

How was I able to conclude this easily?

You can do this too by looking at the 2 main indicators – red/green arrow and Trend Impulse Factor indicator.

When the green arrow appears at the same time as a dark green bar of the Trend Impulse Factor indicator, it’s time to buy the stock for a position trade.

It’s easy, right?

Conclusion

Source: unsplash.com

Lululemon Athletica was saddled with controversies, but this hadn’t stopped it.

The company continued to expand and grow, opening stores all around the world.

And this expansion showed up on its income statement.

Market participants are also bullish on its shares, and the time to buy its shares for a position trade is finally here!

Both the arrow and Trend Impulse Factor indicator have been tested and proven. They form the TradersGPS (TGPS) system to help you decipher if a stock is ripe for a position trade. You won't have to feel in the dark and make wild guesses.

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