Serial System Ltd, an investment holding company, distributes electronic and electrical components, and consumer products. It operates through three segments: Electronic Components Distribution, Consumer Products Distribution, and Other Businesses. The company offers consumer products, including household appliances and lifestyle goods, such as camera accessories, printer accessories, timepieces, motherboards, and hard-disk drives. It is also involved in the trading and rental of investment properties; wholesale and sub-assembly of electrical signals and controls products; assembly and distribution of medical devices and ethylene oxide sterilization; trading and distribution of fast-moving consumer goods, IT, and photographic products; and distribution and marketing of information technology, computer peripherals, parts, software, and related products, as well as electronic component modules focusing on automotive customers. In addition, the company offers hospitality and healthcare, outdoor advertising media, laundry, project financing, and food manufacturer and caterer services, as well as distributes and trades in mobile phone’s subscriber identity module cards and top up cards. It serves a range of industries comprising consumer electronics, telecommunication, household appliances, industrial, electronics manufacturing services, automotive, and medical. The company operates in Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Cambodia, India, Hong Kong, China, South Korea, Taiwan, Australia, Kazakhstan, the United Arab Emirates, and Bangladesh. Serial System Ltd was founded in 1988 and is based in Singapore.