Sunrise Shares Holdings Ltd., together with its subsidiaries, engages in the trading and distribution of electrical products to the construction sector primarily in Singapore and Malaysia. The company operates through three segments: Electrical Trading, Electrical Manufacturing, and Investment Holding. It also manufactures, assembles, and sells electrical distribution and control equipment. The company was formerly known as ITE Electric Co Ltd and changed its name to Sunrise Shares Holdings Ltd. in January 2017. Sunrise Shares Holdings Ltd. was founded in 1982 and is based in Shatin, Hong Kong.